Ferrari Cars go Beyond Electrons and Bytes

Autonomous, Connected, Electric and Shared are the key trends for mass market cars. Nowadays all car manufacturers mostly speak about electrification and software. Very often cars are referred to as 'sofa or data center or mobile phones on four wheels' and the use of sensors is exaggerated, due to an innovation strategy driven by a deliberate technology push. Ferrari instead is profoundly different. Ferrari designs and realizes extraordinarily beautiful luxury sports cars and the key words are experiential, sustainable, personal and culturally relevant.

True and sustainable innovation always starts from human emotions and from the respect of the environment. And sustainability, together with engineering performances, beautiful designs and unique driving thrills, makes our sports cars unique and timeless. This presentation will cover how Ferrari relentlessly pursues innovation by harnessing the new technologies in a unique way.